
This year, two-time New York Times bestselling author, entrepreneur, chef, television host and producer, Ayesha Curry, is collaborating on the challenge by lending her tips, tricks and recipes to help members build healthy habits and achieve their personal health goals. 2, 2023 /PRNewswire/ - MyFitnessPal, a comprehensive nutrition and fitness tracking app that helps members reach their unique health goals, is kicking-off 2023 with an invitation to join their free two-week Jumpstart Your Health Challenge. Learn more about the platform offering users the ability to take control of their health and wellness journey by downloading the MyFitnessPal app from the App Store or Google Play.Ayesha Curry partners with the leading food tracking and nutrition app MyFitnessPal to kickstart the New Year MyFitnessPal also offers a Premium subscription, where members can access expert guidance and exclusive resources to reach their personal goals. With over 14 million foods in the platform's database, access to over 500 recipes from registered dieticians and over 150 heart pumping workout routines, MyFitnessPal is like having a dietitian, trainer, and coach-right at your fingertips. Since 2005, MyFitnessPal has been helping 200 million users across 168 countries quickly and easily log detailed information about their daily activities, providing them with the insights necessary to be the healthiest version of themselves. MyFitnessPal is the leading platform for tracking your health and fitness goals. As part of the VeSync Family of Brands, Etekcity has received global recognition for its award-winning, innovative designs, and has garnered millions of satisfied customers worldwide. The brand's collection of everyday personal fitness and smart home essentials and easy-to-use tech devices make it easy to keep up.

Launched in 2012, Etekcity offers intelligent, innovative and accessible health and fitness products to achieve wellness goals. Visit to learn more about the company and its product offerings.

"We are thrilled to partner with Etekcity to deliver our end users a novel and unique means to help them along their fitness and wellness journey," said Mark Merolli, MyFitnessPal General Counsel and Head of Corporate Development. With purchase of either the Etekcity ESF00+ Smart Fitness Plus Scale ($59.99) and the Etekcity ESF24 Smart 24 Fitness Scale ($24.99) through or Amazon, customers will receive a promo code for three free months of MyFitnessPal Premium.
